Thursday, January 15, 2009


One popular idea is for Starbucks to offer more gluten-free options.

We’ve started doing some operational testing in a select number of our stores and the baristas & customers who participated were psyched about the idea. One barista shared, “Out of all the tests we’ve done, this one feels like we’re doing the most for the customer!” Before we continue moving forward, we would love some feedback from you about what you want to see in gluten-free offerings.

Here are a few questions we have for you:
• What specific gluten-free products would you like to see in our stores?
• Would you prefer to see it individually packaged or unpackaged?
• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?
• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?
• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

We appreciate your feedback and are excited to continue moving gluten-free forward.
In regards to packaged food products, we currently offer a gluten-free Amaretti Cookie available on the retail shelves. We continue to explore what other fresh food and packaged food to offer at Starbucks. Thanks for sharing your ideas.

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